When Should A Startup Use Style Guide

Every company no matter the size should have a brand style guide also known as a brand bible or visual identity guide. So what is a brand style guide.

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Whether you re overseeing the marketing efforts in a large b2b organization or running a startup a style guide should be an integral component of your marketing strategy.

When should a startup use style guide. A style guide is a document that provides guidelines for the way your brand should be presented from both a graphic and language perspective. A brand style guide is a highly visual document that instructs people on how your company is represented to the public. An it startup needs 3 style guides one each for marcomm brand identity and technical publications this article helps non writers and junior writers to put together the style guides and guidelines to use the style guides effectively in a startup.

It should be created when the company knows its brand identity and should also develop as the company grows and changes. On june 6 2018 blog brand style guide branding branding and design corporate identity style guide. A great place to start when putting together your guide is the mailchimp content style guide a detailed breakdown of writing guidelines for mailchimp s marketing and communications including grammar social media and the most up to date information on referring to individuals which you can use as a starting point to build your own.

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