What Color Is Best For Fundrasing

People often ask what color they should use for their organization s donation button. Many feel that a strong color like red is always the right answer.

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If your organization s marketing materials and website are predominantly red or orange a contrasting color such as blue will likely perform much better.

What color is best for fundrasing. Cool colors however fall in the real of green and blue. If your nonprofit s mission is to save marine habitats and ocean wildlife an aqua blue might strike your viewers as more appropriate than a dusty red. Depending on the type of organization you will want to choose between the two schemes.

The reality is that it depends. Many people also include desaturated colors that fall close to grey. It has been documented that purple is popular among women and blue is popular among men.

Warm colors include reds and the more earthy and natural tints such as tan and brown. Research like this can only help nudge you in the right direction when testing out different designs. You goal shouldn t be to find your potential donor s favorite color but instead the color that will best relate to what you do.

While some of these findings might be worth testing out in your upcoming appeals they re not hard and fast rules.

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